Rag&Bone has been all over the streets and the net lately because of the new Spring 2011 campaign. The idea seems so simple that I can’t believe it hasn’t been done more often. Marcus Wainwright and David Neville took submissions from their models of their personal photos while they were wearing Rag&Bone. Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge look amazing in this guerilla advertising campaign. They plastered the posters all over lower Manhattan.
I love the brand already but instead of the insincere flash and pizazz of normal advertising, this campaign has a honesty and natural elegance to it.